Message from Our Director

Dear Friends,

It is my great privilege to be the executive director of Yad LaKashish, a Jerusalem-based nonprofit at the forefront of social and financial advocacy for the elderly.

Since its establishment in 1962, two goals have guided Yad LaKashish's activities: to empower needy elderly to be active, contributing citizens; and to advance positive attitudes in the community at large about the elderly and their place in society.

The success of our unique model for positive aging is reflected in the considerable acclaim it has received, both in Israel and abroad; the enthusiastic feedback from visitors, who leave with a newfound appreciation for the elderly and their capabilities; and, most importantly, in the commitment of our elderly artisans, who gather day in, day out to create beautiful handmade items to a high standard.

Drop by for a visit, browse our onsite or online gift shop, and join us in advancing a more equitable and just world.

We can’t wait to meet you!


Ariela (Relly) Schwartz-Zur

Executive Director


Every day, more than 300 elderly and disabled Jerusalem residents depend on Yad LaKashish to make their Golden Years shine.




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